Juan Román Riquelme, one of the best football players in the world,
announced his retirement from the professional league. Before doing it he decided to play one last match.
In the same way, we decided to create his own social media platform,
building a strong community and a bridge between the player and his fans, all with just one objective:
Got the attention of the people, and be noticed by the media with $0 budget.
Based on his personality and history, we made different campaigns to engage with the community.
The Search
One of the best moves of Roman during a match, was a gentile gesture with a little kid.
10 years later we wanted to recreate this moment, so to make it happened we call our fans.
Tattoos
Like every piece of art, the tattoos made in honor of Roman, needs the signature of the artist.
#ElTermoDeRoman
One of the most iconic things of Roman
is that he always drinks Mate,
even when he plays a match.
To make buzz of our campaign
we made the sticker (gif) of his flask
on Instagram stories,
and we invite all our fans to share
their picture using it, like his idol.
#GOAL
The day we open Riquelme profile,
we invite our fans to share
an Instagram Storie
making the classic Roman
goal celebration (El Topogigo),
in order to tell everyone that Roman
and his people have finally arrived.
Every single thing we have done had engagement and interactions,
and also a big success in the biggest newspapers and tv magazines.